After arriving at an agreed-upon treatment with Nike for its latest commercial, director Casey Neistat literally took the money and ran—filming a trip around the world on Nike’s dime, and presenting the footage as the ad. Here’s why.
“My vision for it was forget about what Nike is, forget about sneakers, forget everything; what does ‘make it count’ mean to me?” Neistat says. “And what it means to me is take a huge chance. Consequences aside, if I could do anything in the world, what would it be? Do I really want to produce another regular advertisement? No. I would take this production budget and go around the world and see all these places I want to see.”
1. What do you propose to do? [20 words]
MediaReputations.com is a verified and deeply searchable reputation network for the media that provides users with trusted credentials in the form of an online profile, verified site badges, and a physical Media ID. Our network enables media companies…
1. What do you propose to do? [20 words]
Cont3nt.com is a real-time network that connects media companies to photo & video journalists around the world and enables them to buy and sell breaking news through Twitter.
2. Is anyone doing something like this now and how is your project…
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